SERPs: Search engine results pages

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A search engine results page, or "SERP", is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
bulletDo you have questions about how the search engines find and decide what position to list your website?  Search engine results pages (SERPs) are tricky things to understand unless you have a firm grip on this newest advertising medium.  For example:  Did you know that in 5 minutes you could be listed at # 1 at all the search engines?  See the header above (below our photograph at the top of this page)?  Your link could also be listed there in 5 minutes.  You see the small "Ads by Google" at the lower right of that header box?  It is displaying ads from Google AdWords.  It is free to sign up and you only pay for actual visitors to your website.  Try it:

Sign up and pay to display your ads on Google's SERPs.  You can be number 1 in minutes!  Guaranteed by Google!  You just bid on your listings.  Maybe, in order to be to be listed #1,  you need to pay 10 or 20 cents or, maybe,  $1 per click but if it converts into a sale (How much is a sale?  $40? $100?  $1800) it is most certainly worth it to most business people!

Advertise your business on Google's SERPs

No matter what your budget, you can display your ads on Google and our
advertising network of Bermuda websites. Pay only if people click your ads.

Be listed #1 for your "Bermuda search terms"! Right NOW!

Oh.. and Google is not the only search engine to do this.  In fact:
Advertise your Bermuda Web site with Yahoo! Sponsored Search. Sign up and get a $25 credit into your new account. Learn more.

bulletYou create your ads
You create ads and choose keywords, which are words or phrases related to your business.  
Find Keywords
bulletYour ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
bulletYou attract customers
People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It's that easy!

Google